orders/client on web
compared to 8.6 on mobile of the [51-100] trades/month cohort (constituting 1% of total active users(tau))
58% of this cohort is using web as a 'execution only' tool
opc for people who have used web months back continue being 32-35% higher than people who did not used web platform, suggesting higher retention
BEHAVIOUR
long term retention
46% of people in the [3-10] trades/month cohort are using only mobile. this cohort's long term retention is 18.9%. their visit retention is 25% lower than web and trade retention is 70-90% lower
but these people are placing trades as they constitute 22% of tau and tau/dau has been increasing at 0.5-.7% per month
NEED
traders lose money
approximately 70% trades are index option trades (across novice to advanced traders). option trading is a staple, but most options traders struggle – roughly 95% of option traders lose money
these people placing 3-10 trades/month are more temperamental , who don't develop learning habits and are doing half hearted efforts, due lack of tracking and behaviour building tools
OPPORTUNITY
extra turnover targeted
converting the 3-10 cohort who is 22% and whose avg/customer turnover is 45.5k , to 11-50 cohort who consitutes only 1% but gives avg/customer turnover of 54.9k, an extra 32.7 cr is estimated to be generated
IMPACT
DEFINED GOAL
TEAM
DURATION
PLATFORM
STATUS
PROGRESSION
COMPARISON
RECOGNITION
CURATION
LAYERED ANALYSIS
DUAL NARRATIVE
